Increasing revenue over time is simple when you regularly test and learn. Digital systems can collect and report on an incredible amount of data. Let us help you use the data from your systems to make data driven decisions.
Use a systematic process to continually improve business objectives. Data driven decisions will help you improve key performance indicators, such as maximizing revenue from your current visitors.
Conversion rate optimization is a repeatable process to increase the number of visitors who complete a goal. Increasing the percentage of visitors who buy is an important goal in eCommerce. Conversion rate optimization is a step by step process that helps identify problem areas and determines whether solutions are effective.
Data driven decisions depend on the collection of quality data. The most important data is data collected from your business activities.
Collecting data from online efforts is simple. Almost every online tool provides the ability to collect data. Data collection capabilities cover web sites, mobile applications, custom devices and/or custom software when applicable.
The goal of data analysis is to identify problems or underperforming areas of your digital presence.
Tools with tracking capabilities provide reporting tools to report on the data collected. To analyze data effectively you must be clear about your business objectives. The business objectives must be translated into Key Performance Metrics (KPI) that can be reported on by reporting tools.
Once problems have been identified, testable hypothesis to solve those problems must be defined. Hypothesis can postulate that problems are caused by design, functionality, messaging and/or product placement.
Experience in all facets of design and development helps prioritize hypothesis. Hypothesis that are considered most likekly to produce the greatest improvement are selected for testing.
Likely solutions to the chosen hypothesis must be designed and tested. Likely solutions will be compared to the existing implementation to determine which performs better against the Key Performance Metrics.
Solutions will consist of design changes, functionality changes, messaging changes, product placement changes and/or any other changes that are testable and have been deemed to make an improvement.
During the implementation phase the solution changes required for the test are implemented and the implementation is tested. This includes testing and verifying that the data necessary to evaluate the tests designed is being collected.
Once the implementation is complete, we proceed to the data collection phase again and we start a new iteration of improvement.
Customers are using many different types of devices and services to access your information. People are impatient and a positive experience is paramount when they interact with your business.
Applications and responsive web sites can provide a great experience to users, when designed well.
A good digital experience creates loyal customers.
Integrate your internal systems to improve your business processes. Data can be shared when an event occurs in a system or periodically.
Many APIs exist that make it straight forward to share data with external systems. Salesforce, Google and many others provide APIs that enable data sharing.
Seamless integration of systems can save money and time.
Administration capabilities can let you control what your customers see on their screens and the messaging they receive via email and other services
Analytics can help you figure out the effectiveness of the services you provide to your customers.
With planning based on data, your success is not left to chance.
An increase in hacking has made security more important than ever. Software developers must have a good understanding of how software systems are attacked, so they can prevent common vulnerabilties. Software upgrades, regular testing and maintenance are important to reduce the risk of being hacked.
Disaster recovery plans can help you recover data and reduce interruption to service when a disaster occurs. Everyone knows regular back ups are a must. Redundancy can be built into hosting infrastructure to reduce outages and data losses when disaster strikes.
An easy to use web site or app that has quality content, will stand out and get you noticed.
Google and other search engines will rank the site higher if it has relevant quality content that loads quickly and is structured in a way that is easy to navigate.
Customers are more likely to share content if it is the site is attractive and easy to use.
Digital marketing techniques such as Search Engine Optimization, Social Media Optimization and online advertising are key components of most marketing plans.
Analytics software enables you figure out what is working and what is not. Through experimentation you can improve your systems over time. The key is to have clear goals and key performance indicators that measure your goals.
Analytics software relies on tracking code that you embed in your display code. Events are tracked and can be analyzed and often automatically compared to your goals. Systems frequently have tracking code for multiple functions, such as analytics software, email marketing campaigns, etc.
Using analytics to achieve your goals, guarantees your software investment will work better over time.
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