User experience covers all the ways in which your customers interact with your business. Webtilling helps you create a compelling online user experience.
Online success stems from providing simple, intuitive products and services. All constituents in the design and implementation process must be on the same page and let data guide their decisions.
Our goal is to create online products and services that exceed users expectations. We go through a user centered design process to achieve a great user experience and then continually improve the original design through use of data.
Key performance metrics such as bounce rate or poor conversion helps identify user experience problems. Bounce rate is the percentage of visitors who leave a site after viewing only one page. If the bounce rate for a given page is high it is a good indicator that the user experience on that page is poor. The same logic applies to places in a conversion funnel, where users exit the site.
Once problems have been identified they can be solved by testing potential fixes through A/B testing or multi-variate testing. This is an iterative process called conversion rate optimization.
Users need to feel satisfied with the experience of interacting with the business, so that they continue to be a customer. Most users do not differentiate between your brand and your user experience.
Data from Forrester shows 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. 77% say that valuing their time is the most important thing a company can do to provide them with good online customer service.
The importance of time to users can be seen in data from kissmetrics:
In addition to performance, usability and information architecture substantially impacts the users experience. Usability defines how users achieve objectives effectively and efficiently using software. The goal of information architecture is to organize information so that it easy to use and find.
If users have difficulty finding what they are looking for, then their experience is not effective, efficient or satisfying. Therefore, usability and information architecture impact User Experience.
A good user experience is critical to retaining customers. There are numerous data points that show how important retaining customers is:
A good user experience will provide a good Return on investment (ROI). It will improve the key performance measures of your business and give your business a competitive edge.
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