Almost all social networks offer advertising services. Social Media Marketing enables you to acquire users quickly, with different targeting approaches than you get through Search Engine Marketing. The targeting approaches vary, depending on the social media services that you utilize. They can often be more highly targeted than advertising on regular web sites and therefore provide a more cost effective solution to user acquisition.
Social networks also provide the opportunity for more non-traditional marketing efforts:
- Create buzz or newsworthy events, videos, tweets, or blogs that attract attention.
- Build ways to enable fans of your business to promote your business in social media.
- Build brand affinity by engaging your users to take action that you support, but do not necessarily result in sales.