Search Engine Optimization is the most effective way of getting users online.  The cost is low and the results are lasting.  The downside is that it requires constant effort and it takes time to build success. When people search online, they receive search results consisting of natural search listings and paid placement advertising. Natural search listings appear as the list of web sits that a search engine found, while you can identify paid placement advertising in boxes marked sponsored results.  Search engine optimization focuses on getting your web site to show up high in the natural search listings. Placing high in the natural search listings will get you more clicks than showing up high in the advertising results and the cost to your business, is your effort. Webtilling focuses on optimizing your search results for both web results and specialized search engines. Google, Yahoo and Bing amongst others provide a variety of search engines, for example:
  • Web search
  • Local or Map search
  • Image search
  • Shopping or Product Search
  • And there are others that may be relevant to your business
Search Engine Optimization works differently based on the search engine you are targeting. We will take a quick look at a few key considerations based on the type of search engine you may be targeting.

How search works

Search engines have a piece of software called a spider that periodically visits your web site and indexes all the content on your site. When someone is searching for something, the search engine will look into its index and find he content that is most relevant to the search phrase being used. This brings us to the most important aspect of search engine optimization. There is no substitute for good content, that is relevant to the search terms you would like to show up for. When a spider is indexing content on your site, it gives greater value to finding the search phrase in a headline, than in the general text of a given page. There are a number of technical considerations that must be taken into account when developing a web site, to make sure that it is clear to the spider what the important phrase at a given page is. Amongst them are, the title of the page, the url of the page, headings on the page and the frequency of the search term of the page. The aforementioned things will help determine your pages relevancy to the search phrase and the search engine will create a score for your page relative to the search phrase. Before, presenting the results to a user, the search engine will boost the score for some pages based on their importance on the Internet. Importance on the Internet is highly related to the number of links to your page and the importance of the pages that link to you. Once all the relevant pages have a final score, they can be presented to users in order of highest score to lowest score.

How Search Engine Optimization works

The process of optimizing for search engines is relatively simple:
  • Keyword Research
  • Build appropriate web site structure
  • Content Creation
  • Link Building
Search Engine Optimization gives you lasting results that give you an advantage over you competition.